TalentzXchange (T.Ex)

<aside> 👉🏻 I led redesign of T.Ex's job form feature, making it easier for recruiters to post requirements during hiring.

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This led to a 30% increase in user satisfaction and a 20% reduction in processing time.

Context

T.Ex is a social app helping artists find their ideal roles and helps recruiters connect with the perfect talent. T.Ex allows recruiters like Producers, Directors, Casting Agencies or anyone eager to collaborate with artists to post a job and also enables artists to showcase their talent to get hired, saving time and making the auditioning process a breeze like.

The Problem

<aside> 👉🏻 How can we simplify lengthy process of job posting forms to ensure frustration-free completion?

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We framed above problem statement after receiving feedback from over 50% of users who found the form too long and complex.

Goals

In order to simplify the form and create a frustration-free experience for users, I set following goals during my design process:

1. How might we simplify content on each screen?
2. How do we identify necessary fields and remove unnecessary ones?
3. How might we make the feature more intuitive & easy to use?

<aside> <img src="/icons/user_gray.svg" alt="/icons/user_gray.svg" width="40px" /> My Role:

• UX Design
• UX Research
• Workshop facilitator
• Wireframing & Prototyping </aside>

<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> Team:

• 1 x Product Manager
• 1 x Senior Designer
• 1 x Junior Designer
• 3 x Engineers </aside>

<aside> <img src="/icons/wrench_gray.svg" alt="/icons/wrench_gray.svg" width="40px" /> Tools:

• Figma
• Figjam
• Miro </aside>

<aside> <img src="/icons/calendar_gray.svg" alt="/icons/calendar_gray.svg" width="40px" /> Year of Work: January 2024

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<aside> <img src="/icons/arrow-northeast_green.svg" alt="/icons/arrow-northeast_green.svg" width="40px" /> Old Feature Prototype

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<aside> <img src="/icons/arrow-northeast_green.svg" alt="/icons/arrow-northeast_green.svg" width="40px" /> Re-Designed Feature Prototype

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Solution

The Design Process

My design process started with defining the problem presented to me with user feedback and followed as shown below to dive deep into root cause of the problem before coming up with the solution.

Discovery

a. Auditing old user flow :

I audited the old user flow and found out few gaps as highlighted with red circles in the image below:

Old user flow of form feature.